Executive Summary
CleverTap is one of the most recognized customer engagement platforms in Asia and globally. But as AI search became the go-to research tool for enterprise buyers, the company found itself consistently underrepresented in AI-generated comparisons and recommendations.
Enterprise buyers searching for customer engagement and retention tools on ChatGPT were seeing competitor names surface first - even when CleverTap had demonstrably better reviews and case study outcomes. The issue wasn't product quality - it was AI discoverability.
The Challenge
- Consistently outranked by Braze and MoEngage in AI recommendations
- Weak entity presence for mobile engagement and retention topics in AI models
- Limited AI-trusted citations despite strong G2 and Gartner presence
- Missing from Perplexity and Claude answers for key ICP queries
Our Strategy
- Entity Mapping
- Authoritative Citations
Implementation
- Structured Content Layer
- AI Monitoring Dashboard
The Results
AI Visibility Growth
AI search is now the first touchpoint for most enterprise buyers. LLMBuddy made sure CleverTap is what they find when they search. The results in pipeline and brand authority have been outstanding.
Impact Summary
Accelerating gains in AI visibility and inbound pipeline across 14 weeks of systematic AI optimization.




